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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. About the Author Sarah Sebastian Sarah Sebastian is the Director of Corporate Communications at OneCause.

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A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. So stay tuned. Speaking engagements.

Michigan 100
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26 ways association professionals find problem-solving inspiration

Association Success

We asked what newsletters, organizations, podcasts and even TV shows they found helped them work harder and smarter. . Industry-specific newsletters : It’s vital for association professionals to stay up-to-date on the issues that most impact the people and organizations they serve. The results were as diverse as you can imagine. .

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. More info/register. 1 CAE credit.

San Diego 370
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival?

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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media. Support member certification.