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SCD Group

SCD Group

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. Under Armour’s race to discover innovative fitness. Conversations on the Future of Associations.

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What’s the Big Idea?

Association Adviser

If you want to get better at innovating, don’t spend all your time with people just like you. To ensure better innovation during the day, make sure you and your team unplug and recharge at night—that’s a healthy form of R&D (rest and dream). Getting your head in an innovation mindset. Where are your weaknesses?

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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. Social Innovation (@SocInnovators) May 22, 2014.

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How Arts Organizations Win Gold Medals in Social Media

Beth Kanter

I have been a singer with the San Francisco Gay Men’s Chorus for 10 years, and its social media manager for the last three. Above all, the Olympic sized theme we walked away with is Arts organizations lead the way in social media innovation. The critical path quickly became clear.

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See You at NTC 2012 in San Francisco Next Week!

Beth Kanter

Next week should be officially be named “Nonprofit Techie Week” in San Francisco! Are you intrigued by infographics and how they could improve your communication strategy? Exciting examples: What are some great examples from nonprofits? Plenary Session: Innovation and Nonprofits.

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Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact

Beth Kanter

As part of this deep dive, I’ve been getting lots of inspiration from the start up and innovation movements here in Silicon Valley (and elsewhere), especially the work of Peter Sims – Little Bets. If you’re looking for examples of lean startups , there are hundreds. Kyle Rush, Author and Technology Consultant.