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Are You in Tune with Your Members and Prospects?

YourMembership

Well, let’s pause a moment and take a look at the current job market for a little insight. According to a survey by the Workforce Solutions Group at St. Louis Community College, more than 60% of employers state that many job applicants lack “communication and interpersonal skills”. Is this really such a big deal?

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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Louis tv network station wanting to interview a local farmer who was having issues with a drought.

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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Industry leaders decided the association needed to grow and develop to better serve the industry.

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Made to Stick: Examples for Associations

SCD Group

The premise is that all of the science that supports the position that too much saturated fat in the diet is connected to heart disease has been contrived by the food industry.” Based on the results, our campaign is a case study featured in the 10th edition of the college marketing textbook Consumer Behavior. soybean profits.

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Stronger by Association: AMR Hires Four

AMR Management Services

Brown has a strong passion for agriculture and farmers and her professional skills include sales, marketing, advertising, public relations and management. Brown holds Bachelor of Science in mass communications, with a focus in advertising, and a minor in business administration, from Southern Illinois University - Edwardsville.