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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Sponsorship sales.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Not much to report because I kept it simple before and upon my return from vacation. Communication and Community during Challenging Times: A Media Perspective. Get on board! Membership strategies. 1 CAE credit. Wed 10/20 at 2 p.m.

Revenue 195
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Association Brain Food Weekly: 10.22.21

Reid All About it

Innovative events. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. I guess I didn’t get enough of my southwest cookery fix in New Mexico because I had tacos on the brain when I got home. Who can argue with that? 1 CMP credit. More info/register.

San Diego 195
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Association Brain Food: 12.2.22

Reid All About it

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. AMS value for membership engagement.

Tips 41
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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.