SCD Group

JANUARY 7, 2014

The column offers some really good tips for associations and association story telling to communicate with members and/or the public. Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.”

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millennials Newsletter Video Social Media 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Social Media Sample New York City Revenue 60

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . Event gamification. Sponsorships. 1 CMP credit. More info/register.

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Revenue Tools Education Member Experience 39

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

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Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

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Charlotte Indiana Communications millennials 121

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Sponsorship strategy. Andrew Sullivan, New York Magazine ). We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event.

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The Hourglass Blog

JULY 18, 2011

Maybe its the editor of one of your industrys trade magazines. Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. As you said, the market intelligence needs to get into the strategy conversations.

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SCD Group

OCTOBER 4, 2012

Any special communications, outreach, bonuses, and so forth?". I didn’t have a problem with these strategies. Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more). Top 5 Roadblocks to Association Content (Marketing) Strategy. at 4:27 PM.

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SCD Group

OCTOBER 7, 2014

Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service.

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Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. Do you have any suggestions for how to convert millennials into volunteer leaders?

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Velvet Chainsaw

JANUARY 12, 2018

My last post identified four main areas associations should consider when reimagining their conference program for future audiences: Engagement and Community Strategy (which we covered in the previous post ). The universal perception of Millennials is that they have a short attention span. Learning Experience Design (LXD).

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millennials Conference Content Education 66

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. “The technology also integrates well with our social strategy,” she added.

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