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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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A Case for the Association Summer Internship

Associations Now

The intern will have the opportunity to work in five different departments at SHRM … Communications work will be involved in most assignments. The position requires a candidate with: • excellent verbal communications skills. The Society for Human Resource Management’s SVP of Membership and External Affairs Bob Carr thinks so.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. We are doing our jobs when a member calls us a valuable resource.”. This is an excellent example of an association providing a simple communication that benefits the industry and its members.

America 63
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Advocating for a Better Legislative Flow

Association Adviser

Water is essential to life, and for the American Water Works Association , there may be no function more essential to its mission of “providing solutions to effectively manage water, the world’s most important resource” than advocating for clean, safe drinking water. Eight of us run AWWA’s Washington office. Here in D.C.,

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Association Brain Food Weekly: 6.8.18

Reid All About it

The weekly list of free educational events and resources for the association community… In a recent post, the American Alliance of Museums asks, “ Is ‘tax-exempt’ becoming a dirty word? Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI.

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Association Brain Food Weekly: 6.1.18

Reid All About it

The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. don’t use press releases to find new story ideas. ( Organizer: ASAE Greater Washington/National Capital Community.