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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. — Ernie Smith (@ErnieSmithAN) June 14, 2016.

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A Case for the Association Summer Internship

Associations Now

The intern will have the opportunity to work in five different departments at SHRM … Communications work will be involved in most assignments. The position requires a candidate with: • excellent verbal communications skills. There also will be assignments involving government affairs/lobbying, research, and office administration.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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Advocating for a Better Legislative Flow

Association Adviser

Tracy Mehan III, AWWA’s executive director for government affairs, leads a staff of eight at the association’s Washington, D.C., Eight of us run AWWA’s Washington office. GTM: Communications reports to me, so communicating externally and internally is important when talking policy and changes desired. Here in D.C.,

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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The White House, the Medium, and Your Message

Associations Now

You’re publishing to a place that has millions of readers,” she told The Washington Post ‘s media blogger, Erik Wemple. ” And sometimes, that’s right: If media outlets care enough about a given topic, they might notice the press release your media shop has put online. But that’s where the job begins.