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Association Brain Food: 3.1.24

Reid All About it

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. Our members feel anxiety when they do not know where to go during a conference. Our members feel anxiety when they do not know the process for becoming a mentor, becoming certified, becoming a speaker, or getting their CE credits.

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“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.