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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. With four generations attending conferences today, attendee preferences and expectations are more diverse and complex than ever. formats at their conferences.

Content 90
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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want more eyeballs on your blog and press release? Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. What’s not to like? Add a video. Add a video.

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Blurred Lines: Leisure Travel Trends Affect Business Travel

Associations Now

I’ve said it before, and I’ll say it again: Your conference attendees have the same expectations of your association’s meetings as they do of any corporate conference they would attend. Association meetings need to adopt them in order to remain relevant to attendees. Share in the comments.