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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Delegate tasks across leadership. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Let’s dive in!

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Association Brain Food: 4.12.24

Reid All About it

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. . Learn how to overcome common email marketing obstacles. More info/register.

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Association Brain Food: 7.7.23

Reid All About it

Association leadership. Diversity Discussion Series: The Future of Leadership Join a conversation on the future of leadership in associations with discussion of trends, challenges, and personal experiences of association leaders on the rise. Hear about newsletter best practices to increase engagement and curate outside content.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

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5 myths to avoid when marketing for associations

MultiBriefs

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. You'd have to run a lot of newspaper advertisements to get the same reach that social media offers at a fraction of the cost.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

A budget won’t just give you healthy restraints to work within, it’ll also make sure the cost of bringing on new members doesn’t end up canceling out the influx of new dues. Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.).

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Legacy Donor Stewardship for Associations: What to Know

ISAE

Pay attention to the cost and time associated with different forms of outreach, too, and focus those efforts on smaller groups of higher value donors. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.