Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Let’s make a bet.

Innovation 112

Innovation Newsletter LMS Course 112

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 21, 2022

The 2022 Leadership Shift. How must your leadership style change to continue to have a positive impact on the people and organizations we serve? How must your leadership style change to continue to have a positive impact on the people and organizations we serve? A Meetings Cost-Saving Primer. Wed 1/26 at 12 p.m. –

Survey 195

Survey Newsletter Price Technology 195

SCD Group

AUGUST 19, 2014

The second initiative was a newsletter template that was created as a members benefit to include industry tips and tricks. The idea was that members would use this template to produce and send out a company newsletter to their customers. Track staff time by projects to provide needed data to determine the true cost of a program.

Leadership 40

Leadership Directory Newsletter Chicago 40

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

JANUARY 3, 2020

Improve (decrease) support costs by 32.9% Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. Make your online customer community a one-stop shop for thought leadership and advice. Achieve 41% greater average customer profit margin. year-over-year.

eBook 194

eBook Products Tips Tools 194

MultiBriefs

JUNE 29, 2023

You'd have to run a lot of newspaper advertisements to get the same reach that social media offers at a fraction of the cost. For example, if you have an in-house copywriter, you can publish high-converting website content at a relatively low cost. Learn more about using branded newsletters to deliver personalized member content.

Marketing 52

Marketing Social Media Directory Video 52

YourMembership

FEBRUARY 27, 2014

An increase in the cost of providing programs and services as membership numbers and dollars decline. The loss of leadership vital to the health of the organization. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Trade Association CEO Blog

MAY 14, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Newsletter Distribution. How tight should you control your associations newsletter distribution? The Role of Association CEO.

Newsletter 28

Newsletter Michigan Education Content 28

Reid All About it

MARCH 29, 2019

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. This is going to be a fascinating story to follow. 1 CMP credit.

Arlington 170

Arlington DC Certificate Washington 170

NXUnite

DECEMBER 13, 2023

This allows nonprofit organizations to leverage technology for social good while saving costs. They’re powered by a team of editors who assist their clients by writing and curating relevant content for newsletters, sending event communications, and generally spreading the word about the associations that work with them.

Software 130

Software Discount Tools Resources 130

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. Nonmember: $350. Newspapers.

Newsletter 62

Newsletter Communications Press Release Social Media 62

MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. You may want to send a welcome email, give the member a quick phone call, or post a shoutout on your organization’s social media or newsletter to welcome them.

Newsletter 59

Newsletter Strategy Social Media Survey 59

MemberClicks

JULY 12, 2022

Cost of membership is an undeniable factor in getting (and keeping) new or existing members. Offering multiple levels of membership can help curb this common cost objection. Get an understanding of the cost of membership for your chamber and research what your target market will realistically pay for your offerings.

How To 52

How To Directory Price Columbus 52

Associations Now

JUNE 5, 2019

I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Whether it is the government, your board of directors, your leadership, or a competing organization, associations have a lot of gatekeepers to contend with. Interested in more?

Price 75

Price Newsletter Cost Team 75

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Send out a member needs assessment survey using your email newsletter, online community space or website. They’re good for your organization. Keep benefits in line with member needs.

Process 52

Process Strategy Tips Discount 52

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. It feels somewhat like that week in March when the impact of COVID-19 hit us all.

Innovation 273

Innovation Conference FAQ Industry 273

EventMobi: Association Events

OCTOBER 19, 2023

A budget won’t just give you healthy restraints to work within, it’ll also make sure the cost of bringing on new members doesn’t end up canceling out the influx of new dues. It’s easy to go overboard when the membership drive ideas start flowing—who doesn’t like to plan an awesome campaign?

How To 130

How To Discount Social Media Software 130

Association Adviser

APRIL 15, 2014

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Association Leadership. Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Managing Print Profitably. Bill Mickey. Karl Moore. Value is in the Eye of the Beholder. Sheri Jacobs, CAE.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. They usually want to know what topics will be featured in a magazine or newsletter so they can plan their ad copy around a theme or special section.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Principled Innovation

JULY 24, 2012

Many associations are struggling to grow their memberships, while many third-party financial supporters are bypassing associations by establishing direct relationships with buyers and influencers using more cost-effective social and mobile platforms. s new Serious Questions electronic newsletter!

Revenue 100

Revenue Innovation Newsletter Cost 100

ISAE

APRIL 4, 2024

Pay attention to the cost and time associated with different forms of outreach, too, and focus those efforts on smaller groups of higher value donors. In most cases, these will include continued measurable engagement and/or giving another donation.

Examples 40

Examples Strategy Review Discount 40

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Hybrid work myths. AMS selection. Quick hits. More info/register.

Technology 43

Technology Software Cost Products 43

Association Adviser

MAY 23, 2017

If the answer is more than two years ago, it’s time to survey association leadership, members, advertisers and sponsors to find out if you’re truly giving them what they want and need. Associations are content rich, but where most need guidance is in how to maximize the content they have in a way that grows revenue but keeps costs low.

Revenue 64

Revenue Content Survey Newsletter 64

Reid All About it

SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Explore how an orchestrated strategy, concentrating on how informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. More info/register. Host: MCI Group.

Raleigh 203

Raleigh Arlington Social Media DC 203

Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. Are we going to price based on value or just price enough to cover costs?

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 6, 2022

Host: Event Leadership Institute. Howard Givner (moderator), CEO and Founder | Event Leadership Institute. Find out how to define the role of hybrid-work—in-office and remote work—in your organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. More info/register.

Arlington 39

Arlington Newsletter Project Revenue 39

Higher Logic

SEPTEMBER 15, 2016

The mentoring module from Higher Logic was a good solution that wouldn’t burden staff time – it was an easy sell for the leadership team. "My Some members want help with industry certification, while others have issues getting leadership buy-in at their companies – mentors are helping to make a business case for customer experience.

Certificate 120

Certificate Texas Resources Member Experience 120

Reid All About it

MARCH 19, 2021

Questions for leadership. Two proven tips to increase your newsletter’s open and click rates. Billhighway talked to Aaron Wolowiec, CAE, CMP, of Event Garde about his outlook for chapter events this year and what chapters should consider before deciding to return to in-person events. Quick hits. CAE credits. More info/register.

LMS 370

LMS Nashville Strategy Video 370

Velvet Chainsaw

MARCH 31, 2017

Event organizers incur lots of hidden switching costs in implementation, training and integration when jumping from solution to solution. Look for years in business, a strong customer list, number of employees, annual revenue, how they’re funded and the longevity of the leadership team for indicators of stability.

Technology 40

Technology Case Study Revenue Software 40

YourMembership

MARCH 8, 2013

So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation. And, if as a result, you’re unintentionally “ignoring” your current members, they won’t come back. Since words matter Don’t Disguise Them When Published. That’s it for the weekly wrap-up! – Holly.

Social Media 150

Social Media millennials Recruiting Recruitment 150

GlowGlobally

FEBRUARY 11, 2013

Professionals will not naturally choose to “join” in order to vote or get involved in leadership, but are willing to engage and pay for tangible knowledge assets, products and programmes provided by associations. Evolving membership models.

Price 60

Price Newsletter Products Content 60

SCD Group

NOVEMBER 8, 2012

All this concern for components that contribute less than $10 to the cost of a computer. Microprocessor chips, displays and the operating system can all cost closer to $100. You get kudos for an outstanding electronic newsletter but get #FAIL for misspelling the member’s name in a newsletter article listing major donors.

Newsletter 40

Newsletter Cost System Software 40

Idea Architects

FEBRUARY 12, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. July 29, New Orleans, NYIB Leadership Pre-Conference.

Columbus 60

Columbus DC Louisville Houston 60

Association Adviser

MAY 27, 2018

Those quick takes are just as popular as a professionally produced clip that costs more! The profiles in our magazine, member news in our newsletters and social channels – these things resonate most with IIABA members. For example, we did a story about Gen Xers moving into leadership roles.

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

FEBRUARY 3, 2023

– Association Leadership in the Age of AI: Critical Conversations about Facts, Fears and the Future Get an in-depth look at ChatGPT, its issues and opportunities: where it comes from, how it works, what it can do, who it helps, who it hurts, and, most importantly, how you can talk about it with your members. . Fri 2/3 at 2 p.m.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JANUARY 27, 2023

We’ll talk about the barriers to female leadership in associations, how to overcome those barriers, and how to recognize and address your own implicit bias so you’re better positioned to dismantle the barriers for others. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. More info/register.

Learning Management System 41

Learning Management System Education Committee System 41