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Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. About four months ago, the membership manager decided to forgo the cost of the mailed letter and converted the letter to an email.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Member Engagement and Retention. Where community fits in: Deepen member relationships year-round , not just at meetings or events.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

By the time the email with my login credentials came in, I was off doing other things and did not have time to learn more about the association. Surprised by the high price of registration and my estimated travel cost, I pressed delete. Three Ways to Make Your New Member Onboarding Program the Best It Can Be. How do you do this?

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Association Brain Food Weekly: 1.13.17

Reid All About it

Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons. Take away tips to enhance your member engagement. More info/register.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons. Take away tips to enhance your member engagement. More info/register.

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Association Brain Food: 2.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Trade show costs.

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Association Brain Food: 2.17.23

Reid All About it

Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. Tony Rossell/MGI, Membership Marketing Blog ) Don’t make SEO the reason for your content marketing strategy—even more important now that ChatGPT and Bard will dominate search results.

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