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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 259
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166
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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 200
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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.

How To 148
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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

The first goal of a marketing plan is to attract the attention of your different target audiences: prospective and existing members, attendees, learners, and customers. Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. Email marketing software. Email Newsletter.