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Introducing STIAL: an example of association rebranding

SCD Group

Effective today, 12.12.12, members of the St. Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). Louis region. Louis Society of Association Executives. Well, it is.

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Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. I laughed when I read the comment. That campaign was almost 30 years ago!

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Association Brain Food Weekly: 5.14.21

Reid All About it

This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Leonard Toenjes, CAE, President of AGC of St.

St. Louis 341
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My weekend in the “D” – an open letter to my DELPers

Association Advocacy Chick

It’s a lot to take in over the course of five days. Let’s be a good example to the current DELP scholars. . Looking forward to seeing many of you in St. Louis in August. The real story here is about how this one program has changed us all. . That journey has begun, but there’s much more to do.

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Airport Group Highlights Members with Fresh Deck of Trading Cards

Associations Now

The campaign, which originated with an idea from staff at Lambert-St. Louis International Airport (STL), also highlights the popularity of collectibles among enthusiasts—yes, there are people who get excited about airport memorabilia. “We

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Association Brain Food Weekly: 5.7.21

Reid All About it

And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. Leonard Toenjes, CAE, President of AGC of St. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. More info/register. Adam Legge.

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What I Learned From Dunder Mifflin and The Office

SCD Group

I miss gossiping next to a water cooler, celebrating co-workers’ birthdays and, of course, making a fool of myself at the office Christmas party. Recall, for example, the hijinks caused by confusion over branch closings. Kathy Deters is a senior writer and social media manager for St. time slot; it was my pseudo-work family.