Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. With the right tech infrastructure in place, it’s time to start thinking about how to best use your events to engage and reach members. Making Online Registration Easy.

Tips 201

Tips Software Recruiting Recruitment 201

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Community Will Grow Your Association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

SEPTEMBER 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. Pop quiz: How many former members does your association have in its database? And how does that number compare to your current membership total? What should your relationship be with them?

Case Study 40

Case Study Recruiting Recruitment Marketing 40

Associations Now

FEBRUARY 10, 2016

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. That’s good advice, of course, but it might be too narrow. The little stuff matters.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

DECEMBER 10, 2021

Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. The fifth lesson might seem out of place but it could be what differentiates your courses from the competition. . Student membership. Fri 12/10 at 4 p.m. – CMP credit.

Chicago 195

Chicago Social Media Education Recruiting 195

Associations Now

APRIL 29, 2015

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking. This is, of course, the same due diligence you’d put forth to serve any particular market segment.

Sample 40

Sample Revenue Recruiting Recruitment 40