Definition Marketing millennials Recruitment 
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Association Briefings
MAY 6, 2021
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.
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Reid All About it
MARCH 3, 2017
You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.
Membership Marketing
NOVEMBER 8, 2019
Some definite answers are apparent from the insights that we have gathered in this year’s research. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.
Higher Logic
MARCH 27, 2020
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.
Reid All About it
JANUARY 19, 2024
Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.
Virtual
APRIL 30, 2015
For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).
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