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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Whoa, members are definitely interested in career growth. About one-third join before employment.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. Utilizing these strategies in your organization increases the likelihood of recruiting and retaining younger demographics, and may even influence your organization overall innovation strategy. Share important information.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

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A Little Something About 20-somethings

Virtual

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).

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First Steps to Better Employee Engagement

Associations Now

In their new book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else) , Jamie Notter and Maddie Grant, CAE, arrive at a definition that’s at once simple and complicated. Employee engagement is the result of people being consistently successful,” they write. “But

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