Remove Definition Remove millennials Remove Organization Remove Recruiting
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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Personalizing your communications during recruitment and retention. If you are a member of a professional membership organization like an association, think back to what stage of your career you were in when you first joined. Whoa, members are definitely interested in career growth. Were you a student? A recent graduate?

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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Interact with other organizations. Take the Washington Post, for example. Speak your mind.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. More info/register.

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A Little Something About 20-somethings

Virtual

and global standards-focused organizations. For most, it’s definitely not their first “rodeo.”. In talking to these individuals, I've found many who share a deep concern that standards-focused organizations are “graying” and that in order to sustain and grow their groups, they need to attract a younger, more diverse membership.