Remove Detroit Remove Examples Remove Marketing Remove Social Media
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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Conference Circuit: 2014?s Events in Review

Associations Now

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. And all of this sharing gives associations a big promotional boost. Location, Location, Location. Event planners emphasize location for a reason.

Review 40
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Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

It drew some critics: Forbes contributor Jake Hayman questioned both Bezos’ desire to focus on short-term benefits and his move to reach out for answers on social media. But there are some examples of big-money philanthropy being driven by a crowdsourcing approach like this. — Madonna (@Madonna) June 17, 2017.

Detroit 97
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Reinvent What You Do, Not Who You Are

Association Subculture

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul.

Detroit 100