eBook Email Marketing Marketing Survey 
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….
Higher Logic
MAY 20, 2020
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Run Networking/Online Career Fairs Virtually.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Membersuite
FEBRUARY 17, 2022
If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.
Higher Logic
JULY 19, 2018
Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Not all emails are created equal—no one wants every email you send to the entire membership. Perplexed by personalization?
EventMobi: Association Events
OCTOBER 19, 2023
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!
Associations Now
SEPTEMBER 3, 2019
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent when a second email is added.
Association Briefings
DECEMBER 19, 2020
The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.
Expert insights. Personalized for you.
.png)
149 
Let's personalize your content