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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Learning Management Systems /Mentoring Programs: Give your members access to a support system and powerful resources by connecting them through a smart directory.

eBook 109
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How Engagement Tools Improve Association Event Management

Higher Logic

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208
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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

These are often packaged as micro-credentials, eBooks, or interactive web-based classes. After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining).

Revenue 52
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Association Brain Food Weekly: 11.4.16

Reid All About it

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

Handbook 237
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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170
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Association Brain Food Weekly: 3.16.18

Reid All About it

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit.

eBook 46