Tue.Apr 20, 2021

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TikTok for Nonprofits: The Beginner’s Guide

Wild Apricot

First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.

Video 522
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Why & How Every Single One of Your Employees Should be Talking to Customers

Higher Logic

The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved. This enables every employee to be customer-facing and improve the customer experience. The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic.

Strategy 194
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5 Lessons the HOA Industry Learned During the Pandemic

AvidXchange: Association Management

The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. It learned about the benefits of remote working and found out how vital business-to-business communication is and will continue be. To better understand the shifting landscape, AvidXchange surveyed nearly 500 members of the Community Associations Institute (CAI).

Industry 130
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Stop Selling Sponsorships Like Advertising

GrowthZone

Guest Blog by Kyle Sexton. Somewhere in the history of your chamber or association, sponsorship began to look and smell like advertising. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities. Consider the difference between your marketing plan and the “game” played by mass media.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Communicating member value: Features vs.?benefits

Nimble AMS

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value. And, members agree. According to Community Brands research , half of Members believe their organization is more important since the pandemic.