Higher Logic

AUGUST 2, 2018

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Spark Consulting

AUGUST 2, 2018

Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions. First, you need to segment your lapsed members into those who left for reasons that are under your control versus those who left for reasons that are NOT under your control.

Survey 150

Survey Recruiting Recruitment Products 150

Potomac Core

AUGUST 2, 2018

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.

DC 132

DC Arlington United States Virginia 132

GrowthZone

AUGUST 2, 2018

We recently hosted a webinar presentation with membership expert, Mary Byers, entitled “Permission to Win When Nothing is Certain.”. It’s now available on-demand free of charge! Mary explains how rigorous experimentation and planned leaps allow associations to lead and adapt consistently while still meeting the day-to-day demands of their organization.

Video 90

Video Marketing Organization How To 90

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

AUGUST 2, 2018

Yes and no! Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

CommPartners

AUGUST 2, 2018

CommPartners is excited to once again be exhibiting at the 2018 ASAE Annual Meeting & Exposition from August 18-21, 2017 in Chicago, IL. This event is the highlight of our year as we are able to connect with thousands of associations, clients, and friends. CommPartners will be showcasing all of the new features of Elevate LMS, […].

Chicago 40

Chicago LMS 40