Thu.Jan 27, 2022

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Implementing eLearning Into Your Association? Here Are The Fundamentals (Part 1 of 3)

Association Adviser

Most organizations focus on the features of the learning management system when it comes to choosing their Learning Management System (LMS) platform. And, for some platform implementations this can be the right approach; however, looking past “the features” is also worth exploring. In this three-part series, we’ll look beyond LMS features to see the implementation […].

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Becoming data-driven is easier than ever for large associations

Aptify

Your organization’s vast amount of member data is a powerful asset. . Here’s what it takes to put data to work for your entire organization and see big results (hint: it’s now easier than you might think). . Large associations and other member-based organizations sit on a powerful asset: vast amounts of member data. Insights from this data can help your entire organization make more informed decisions, streamline your operations , anticipate future organizational and member needs, an

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How an AMS based on Salesforce helps secure your member data and scale your association

Nimble AMS

As you collect more member data and use more technology systems, security and reliable performance become more important. . Here’s what you need to know about how Salesforce can help you ensure your data is secure and your systems are running and scaling smoothly as your association grows. Your association collects and stores personal and sensitive information about members and employees.

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Assumptions About Members Can be Wildly Inaccurate

Smooth The Path

Many of the things that I’ve assumed about what other people were thinking, feeling, or going to do were wrong. I’ve been both pleasantly surprised and deeply let down. People are complex, and we can each have different reactions to the same experience. One member’s fabulous gala is another member’s small-talk-nightmare-from-hell.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Here’s How Your Culture Has Been Slipping Over The Last 2 Years

PROPEL

In a couple of months, we will begin year number 3 of the disruption caused by the pandemic, and over the last two years, many organizations were forced into reactive mode, adjusting to ever-changing government mandates and figuring out how to do just about everything virtually. During that time, a lot of organizations put culture on the back burner (or off the stove entirely)—there were simply.

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[podcast] It's a podcast about podcasting.for associations

Association Briefings

Today, there may not be a better way for an association to get thought leadership out to the masses than through a podcast. What better topic to start this podcast series than to talk about podcasting for associations. Our inaugural episode features Darrin Scheid, CAE, marketing director at the American College of Emergency Physicians. He talks about how podcasting can help organizations reach young professionals; the challenges associations face when starting a podcast and solutions to those ch

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Convert Generational Differences Into Positive Member Engagement

Multiview

In 2022, the importance of understanding your membership demographics is more important than ever. Gen Z is entering the workforce faster than we can blink, all while 10,000 Baby Boomers retire every day. There are so many tools that can help you engage your demographics the way they want to be engaged with.

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Tech Tribune Feature

Clowder

CEO Alexa Kade was recently featured in Tech Tribune 's 'Profile of a Founder' series. Check it out here !

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Association Recommendations and Insights for 2022

Membership Marketing

Associations Evolve: 2022 and Beyond was just released under the editorial leadership of Belinda Moore. The publication includes articles from 50 leaders in the global association community. I was honored to be included in the group. With over 100 pages of content, I thought it might be helpful to share some selected quotes from the publication. Of course, I recommend downloading the entire document with this link.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to Reduce Churn

Robert Skrob

When subscription growth slows, how do you make it exponential again? Many subscription businesses are seeing plateauing growth. After a great 2020 and a bigger 2021, growth is slowing. Problem is, most are making a huge mistake that actually accelerates their churn rates rather than turning their business around. This episode of Be Unleavable® Subscription Growth reveals this mistake as.

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