Are you getting the most out of your retention data?
Association Analytics
DECEMBER 15, 2022
If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?
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