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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Education 155
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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process.

Course 186
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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266
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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192
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9 Ways to Increase Online Student Engagement

WBT Systems

If you’ve taken a continuing education class, you’ve seen how students fade away over time. People get busy. Or, they don’t get the support they need and lose motivation. Online learning presents additional challenges. Online students must have the motivation and discipline to work in isolation.

LMS 161
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How to Build an Online Learning Program with a Limited Budget

WBT Systems

You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget. Where do they get their education now?

How To 204
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Association Brain Food: 9.1.23

Reid All About it

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing.

Revenue 227