Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies.

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Disciple Media

FEBRUARY 6, 2024

This allows for more personalized content and marketing strategies. This involves organizing content into clearly defined categories, employing a consistent layout, and ensuring that key information and membership benefits are easily accessible within a few clicks.

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Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

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Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

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Reid All About it

OCTOBER 11, 2019

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

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Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

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Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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Email Marketing Marketing New York Guidelines 42

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit.

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Revenue Strategy Content Education 370

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. How to Create an Analytics Strategy & Roadmap. Cybersecurity for Low-Risk Organizations: Understanding Your Risk and Making Practical Improvements.

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Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

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MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. Through this work, we’ve seen firsthand the benefits that a dedicated AMS system can provide for your organization.

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Achieve

JULY 23, 2020

Sometimes the best fundraising strategies require nonprofits to not ask for funds. However, by reducing the number of lapsed donors, you can take the financial burden and pressure off of your organization’s acquisition strategies. . It’s expensive to acquire new donors — much more expensive than it is to retain the old ones!

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Tips Software Video Strategy 52

Delcor

OCTOBER 16, 2018

Your organization is a digital experience for many members. Does your team have the necessary digital skills to enact that strategy? In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Use multimedia elements. Monitor metrics.

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Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. If your organization has a webinar scheduled in the next few weeks, please send me the link. How Marketers Can Unlock the Power of Event Data.

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