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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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How to create an association marketing strategy

Freestone

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

How to Use Virtual Events to Promote eLearning Programs. Resource: 6 Key Features of the Best Learning Management Systems. Resource: 3 Types of Online Learning Experiences Association Members Love (And How to Provide Them). Let’s dive right in. Offer Your Webinars for Free. Yes, I said it!

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. You should let them know where they can find information, how to access it and give them a point of contact for any questions they may have in the first few months. is what will set your new members up for success.

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Association Brain Food Weekly: 2.22.19

Reid All About it

WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Amanda Kaiser wrote an insightful article about the real value of associations : how you make members feel. How to Design Meaningful Event Experiences .

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Member Engagement Strategies: A Guide for Associations

Fonteva

The way that a university association measures member engagement will look noticeably different than how a professional association will measure engagement. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Live events.