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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food Weekly: 9.10.21

Reid All About it

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Presenters: Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce. What price?

Strategy 195
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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Member communications.

Revenue 370
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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

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20+ Best Association Management Software Options

MemberClicks

Membership management software describes platforms that bring all aspects of your membership management together in one integrated system. This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform.

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Association Brain Food: 10.21.22

Reid All About it

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. More info/register. More info/register.

Revenue 44
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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. This pricing model can also boost your recruitment in the process. Create a recruitment committee.