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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Staff meetings.

Revenue 256
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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Gen Z in the workplace. But do you?

Revenue 205
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. . MORE: How to measure the impact of content. How do you decide what to give away? Freemium content can refresh your marketing materials. There’s an old saying in writing: “Show, don’t tell.”

Content 107
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Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30
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How to increase association revenue with event volunteers

Nimble AMS

The Community Brands Event Trends Study found 57% of association event planners predict the number of in-person events will increase over the next 12 months. To ensure your association gets an ROI on your upcoming events, it’s crucial to invest in your volunteers. Be open to new sponsorship ideas.

Revenue 78
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A Kick-Ass Community Manager Q&A

Higher Logic

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. We use Hootesuite to push out community activity into social channels.