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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Fridays@4 Speaker: Rochelle Jerry, Vice President of Development and Customer Relations, The Indiana Black Expo *All events are online at Eastern Daylight Time unless otherwise noted.

Revenue 227
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Thinking Beyond the Traditional Meeting Space

Associations Now

Several unique locations sit within the borders of Indy, including the following: Georgia Street , a three-block outdoor street and walkway that connects the Indiana Convention Center, Bankers Life Fieldhouse, Circle Centre and several restaurants and hotels. For example, the Indianapolis Artsgarden hosts over 250 performing artists a year.

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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 205
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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. Indianapolis has joined the bike share revolution with the addition of 29 Indiana Pacers Bikeshare stations downtown. Other cool history factoids can be found at the Indiana State Museum.

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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
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5 Tactics To Create An Experiential Event

Associations Now

One great example of this is the effort put forth by the National Recreation and Parks Association in planning their upcoming Annual Conference. One of the ballrooms of the Indiana Convention Center will transform into a special exhibitor space highlighting innovation in agriculture technology to prepare students for jobs of the future.