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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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How AAA’s New Car-Share Service Thinks Beyond Ownership

Associations Now

The service, a product of AAA’s innovation lab A3Ventures—“A3” is a great way to slacken up “AAA,” by the way—allows residents in the California cities of Oakland and Berkeley to pick up a car wherever one might be located, drop it off in a specific zone within the city, and grab a different car later on.

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The Happy Healthy Nonprofit Book Tour: You Are Invited To Join Us

Beth Kanter

Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year. Tue Jan 31 – OAKLAND 6pm-8pm. 439 International Blvd, Suite 1 Oakland, CA 94606. Won’t you join us?

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

What outcomes is this strategy or tactic going to achieve? It is a generic list of results and examples of Key Performance Indicators. The example above comes from Momsrising , a “flyer” when it comes to measurement practice. I’ve even used the framework to measure trainings I have delivered!

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