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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Monday Buzz: The Results of a Gigantic Email Survey

Associations Now

A gigantic new study, which surveyed more than 2 million Yahoo email users and 16 billion emails, provides a fresh perspective into how we actually engage with email. The South Carolina Society of Association Executives and Beth Ziesenis highlight one possible solution: Microsoft Office Lens, which is available on iOS.

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Don’t Let Polls Mislead Your Association's Actions

SCD Group

Associations reading surveys need to be careful what they discover and the decisions they make. The headlines from Saturday’s South Carolina primary and Nevada caucuses show that the news media suffers from misperceptions arising from polling. While facilitating an association board workshop Friday, I shared that 9.2%

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Thursday Buzz: What’s the Most Influential Association in Congress?

Associations Now

A new survey reveals which trade association is the best at media relations and coalition building on Capitol Hill. Check out the full list below: APCO also surveyed to discover the highest- and lowest-performing sectors in those same 15 categories, and those findings also prove interesting. Plus: How to make videos like BuzzFeed.

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Tips for Activating a Culture of Wellbeing in the Nonprofit Workplace

Beth Kanter

I also delivered a workshop to South Carolina nonprofits on the same topic hosted by Shine The Light, Nonprofit Forums. As part of the set-up to the exercise, I share some examples from the Happy Healthy Nonprofit: Strategies for Impact without Burnout. Use surveys to find out what staff need. Responsive tech support.

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Experience a Day in the Life of Your Members

Associations Now

Associations typically use a range of methods to learn about their members: surveys, focus groups, behavior tracking, observation at conferences and events, and direct phone calls. It’s less clearly the association’s “turf” than a survey or hosted focus group. And yet, try we must. and Andrea Pellegrino. .”

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

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