Georgia Marketing Newsletter Social Media 
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.
Associations Now
AUGUST 2, 2017
Considering an email newsletter redesign? Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. Hard Truths. How do you get around that?
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Association Adviser
MARCH 19, 2013
link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Patricia Redsicker. May 29-31, 2013.
Association Adviser
APRIL 15, 2014
For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. And can those elements be leveraged into niche events and sub-groups of your market? NDR wish list.
Association Adviser
FEBRUARY 15, 2013
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. Association Media & Publishing Annual Conference.
SCD Group
MAY 27, 2013
When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. Once you create a blog or email newsletter, you need to also actively take part in its evolution. Content Isn''t King.
Association Adviser
MARCH 17, 2014
The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #.
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