3 Ways to Use Social Media to Grow Membership


Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? Real time + relevancy = social media GOLD! This post originally appeared on MC Talks.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Social media advertising.

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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Social Media.

How Smart Associations Grow Membership

Association Adviser

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. many young professionals don’t use email because they’re communicating primarily through social networks.

What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. ” Marcus Underwood, Naylor’s vice president of online media, said video content is now easier than ever to create. By Hank Berkowitz.

Solutions for Your Membership Conundrum

Association Adviser

These tactics eclipsed the number of associations that are cultivating a social media presence during their live events (19 percent), offering awards for young professionals (16 percent) or offering separate educational tracks for young professionals (10 percent). “We Socializing.