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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. I’m a perennial.

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Association Brain Food Weekly: 11.4.16

Reid All About it

– 4 Hot Technology Trends Driving Change in Events Today. Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. Tue 11/15 at 2 p.m. 1 CMP credit. More info/register.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

The future of technology is definitely mobile-driven. Mobile Handbook: It can serve as a handbook with all the details about the association which the members can refer to at any time. Mobile app can act as an internal social media channel for your association where the members can communicate and network.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Included dynamic text, based on country, to include different messaging on how the ASHRAE handbook would be delivered.

Michigan 190
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Association Brain Food Weekly: 11.10.17

Reid All About it

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. post picks up the relevancy message.

DC 150
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How to Keep Your Event Speakers Happy

Expo Logic

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Survey your target audience: Send a survey to your target audience via email or social media and ask them to suggest potential speakers. Social media: In 2018, 2.65

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The psychology of brand loyalty and online communities.

Disciple Media

So, how do successful brands build loyalty in today’s increasingly competitive market? It’s what inbound marketing is all about- nurturing prospective and existing customers through the entirety of the buyer journey from consideration to post-purchase support. Understanding the psychology of online social engagements.