Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. Marketers will thus have a range of new options for live content. Marketers can thus cultivate member interest in a more direct, seamless way.

What If Don Draper Ran Social Media for Your Association?

YourMembership Blog

Corporate + Social. Technology. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? That’s how social media feels a lot of the time. ” What would Don say social media is based on?

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Free Guide: Cause Marketing through Social Media

Wild Apricot

Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.( Tags: Non-profit technology General non-profit interest Fundraising Best practices case studies social media cause marketing Add one more to today’s list of resources for fundraisers!

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

How to Manage Social Media with Hootsuite and Buffer

Reid All About it

Social media is a great way to connect with others, find and share resources, and build a community. At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer. Like you, I have limited time to spend on social media, unless I’m procrastinating, but my social media ROI is worth the effort.

Association Social Media Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire?

Win with Social Media at ACCE2012

YourMembership Blog

Corporate + Social. Technology. Win with Social Media at ACCE2012. Check out the following video for details: Social Media Contest at ACCE . Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. Tags: ACCE Convention , chambers , social media , video. Membership Software Association Management Software. Solutions. Associations.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

Daily Buzz: A Social Media Security Guide

Associations Now

And keeping social media accounts safe is as important as protecting other arms of your organization. Social media security risks for businesses and organizations can’t be taken lightly,” says John Colburn of Sprout Social. “A

Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different.

Handling Social Media Strife & Other Unpleasantries

YourMembership Blog

Corporate + Social. Technology. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media. Most social media crisis can be handled simply in three steps (notice I wrote simply and not easily.

Association Social Media: ASAE

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . 6 ) Have you done any social media campaigns?

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members. The post Search Engines and Social Media.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members. The post Search Engines and Social Media.

Social Media: A Marathon, Not a Sprint

Association Adviser

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Contrary to the stereotypical image of a solitary superhero single-handedly saving the day, however, the speaker, John Gonnella, emphasized that social media success is a group effort. Your fans own your social media channel.

Social Media Tips for Busy Association Professionals

GrowthZone

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. I would like to share a quick story with you of how I discovered a strategy (and a few helpful tools) that allowed me to make sure my social media posting got done even though my days went sideways.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns.

Association Social Media Jobs 10/15

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. The SocialFish job board is live!

Stop Wasting Time with Social Media

YourMembership Blog

Corporate + Social. Technology. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Give up on social. Then you haven’t really tried social. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. Membership Software Association Management Software. Solutions.

Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns. That being said, mastering social media marketing can be hard, and finding the optimal ways to share your donation page on these sites can be even harder.

Association Social Media Jobs – Marketing/Communications November 3

SocialFish

Here are the latest communications and marketing jobs from the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. You could go to ASAE and similar job boards to find people looking for either C-suite or 101 entry-level; or try your hand at the mass market that is LinkedIn… but why not cut through the noise and come here for the right people for your job postings!

Frank Kenny Part 1: Social Media Relationship-Building

GrowthZone

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Here are 7 easy ways for your organization to generate relationship-building conversations on social media: Ask questions. Your organization is a media company now. Do content marketing.

Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Let’s face it, things won’t be the same now that these behemoth social platforms are public companies. Four Social Media Conference Strategy Tips.

Frank Kenny Part 2: Social Media Relationship-Building

GrowthZone

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Here are 8 more tactics for your organization to implement to generate relationship-building conversations on social media: Post during off-business hours. Get 30 Quick and Easy Ideas for Association Social Media Posts. in Social Media Survival for Associations.

Social Media, Video, and the Law

Wild Apricot

Technology in the Arts has just released a well-researched and well-written review of the legal issues surrounding the use of video footage, Social Media, Video Footage, and the Law: What performing arts managers need to know. It’s a timely publication, too: Arts marketers work with rapidly changing technologies on a daily basis.

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A YP-Friendly Social Media Strategy

Associations Now

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. And, in the race to keep up with the latest technology trends, associations—just like larger, for-profit brands—are being forced to adapt.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like.

Who Owns Social Media? Risk Management?

SocialFish

First, I penned Community, Social Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. A Conference for Volunteer Management Professionals , a participant raised the question of who owns social media. So who owns social media in your association? Being social” is the new imperative for success.

Using Psychology to Attract Social Media Donations for Your Nonprofit

SocialFish

Are you a nonprofit that’s watching technology advance and wondering how it can benefit your organization? The human mind will always be triggered by the same things, no matter how fast technology changes. Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! With technology, the human mind isn’t much different.

The Key to Social Media ROI

SocialFish

So what is social CRM, you ask? Here’s our simplified definition: Social CRM is the discipline of applying social media to membership management. Discipline means you’re doing social media work strategically, with organizational goals in mind. Social media is more than just Facebook and Twitter. In this definition, when we use the term social media, we’re talking about: 1.)

Advice for Implementing Social Media from Star Wars

YourMembership Blog

Corporate + Social. Technology. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. They had lots of sage advice for member-based organizations embracing social and a more human side of business: 1. Smith is the Director, Inbound Marketing at YourMembership.com.

Is the Right Person Doing Your Nonprofit's Social Media?

Wild Apricot

Who handles the social media marketing for your nonprofit? framework suggested by Brian Halligan and Dharmesh Shah in their hit marketing.( Tags: Non-profit technology General non-profit interest nptech Marketing Blogging Social networking Non-profit Communications social media careers

Social Media And Events Continue To Grow: 2012 Research

Velvet Chainsaw

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that’s gone rad and part of the norm. Top Five Social Media Tools. Tweet.

Latest Association-Nonprofit Social Media Jobs

SocialFish

Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring? Here’s just a sampling that have come across our radar recently: New Media Manager , California Medical Association (Sacramento) – “The New Media Manager is responsible for engaging members and the broader community using new media tools, enhancing the CMA brand and growing awareness of the Association’s activities.&#.

The Best of Association Social Media 2014

SocialFish

I am now consulting under my new practice Culture That Works with Jamie Notter, where we work with all kinds of organizations on internal (employee) and external (member/customer) engagement and culture change related to technology change. who guest posted for us here over the year, and in particular the awesome startup founders who shared their Cool Social Tools with us: Small World Labs. Best New Social Media Tools for the Social-Tech-Savvy.

Five Tips for a Stellar Social Media Contest

Association Adviser

When it comes to social media interaction, gamifaction is the new norm. Promote your contest on third party media. While your target audience will most likely be fans of your social media, don’t rely on these platforms to reach your entire potential audience. We pitted 16 products (eight print and eight online) against each other in a series of four rounds and asked our social media followers to pick their favorites.

Always the Last to Know: Essential Tools for Social Media Marketers

Spark Consulting

Razor Social has prepared a terrific infographic that lays out their top 29 tool recommendations for social media marketers. cool technology social media Razor Social They graciously allow people to embed it, so here you go: Courtesy of: RazorSocial.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content. The companies have all found a natural fit for expressing their brand message within social media. Of course, social doesn’t always come naturally for B2B organizations. Rightly or wrongly, many B2B groups view social media as not “serious” enough for their message. Interested in this topic?

Association Social Media Jobs – Digital – October 27

SocialFish

Here’s the latest DIGITAL marketing jobs from the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. Here are this week’s jobs ( click here for the MOST up to date list ): Digital Marketing Manager, HouseLogic.com | National Association of REALTORS® Product Marketing Specialist | TESOL International Association, Inc.