Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. More info/register.

195

195

YourMembership

SEPTEMBER 3, 2014

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. The post Search Engines and Social Media.

Social Media 150

Social Media Strategy Technology Marketing 150

YourMembership

SEPTEMBER 3, 2014

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. The post Search Engines and Social Media.

Social Media 150

Social Media Strategy Technology Marketing 150

Associations Now

OCTOBER 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Live streaming.

Social Media 109

Social Media Strategy Content Team 109

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

Newsletter Certificate Denver Case Study 266

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

Video Social Media Committee Team 88

GrowthZone

JULY 31, 2017

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. for 30+ ideas for what to post on your association’s social media.

Social Media 94

Social Media Tips Tools System 94

GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Your organization is a media company now. Do content marketing.

Social Media 84

Social Media Video Member Engagement Content 84

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy.

Strategy 100

Strategy Marketing Analysis Social Media 100

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. You’re Not Taking Advantage of Technology. If your association doesn’t take advantage of modern digital marketing technology, you’ll quickly fall behind. A sophisticated social media strategy.

Strategy 135

Strategy Email Marketing Technology Social Media 135

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198

Marketing eBook Content System 198

Aaron Wolowiec

MAY 31, 2016

“It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy.

Strategy 140

Strategy Social Media Report Class 140

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. Member retention. More info/register. Fri 12/8 at 4 p.m.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

YourMembership

MAY 17, 2012

Technology. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media.

Social Media 150

Social Media Software Price Membership Management 150

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Employee retention. Non-dues revenue partners. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Aaron Wolowiec

MAY 31, 2016

“It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy.

Strategy 100

Strategy Social Media Report Class 100

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Associations Now

MARCH 6, 2020

The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now.

Certificate 90

Certificate Marketing Social Media Education 90

GrowthZone

APRIL 19, 2018

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Get 30 Quick and Easy Ideas for Association Social Media Posts. in Social Media Survival for Associations.

Social Media 60

Social Media Member Engagement Committee Tips 60

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Technology 370

Technology Strategy System Education 370

Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again.

Social Media 40

Social Media Conference Strategy Price 40