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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. I’m a perennial.

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Four Human Resources Trends to Watch Next Year

Associations Now

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. You may already use content marketing to draw in new members or meeting attendees, but what about for attracting new employees?

Resources 102
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Association Brain Food Weekly: 11.4.16

Reid All About it

– 4 Hot Technology Trends Driving Change in Events Today. Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. Tue 11/15 at 2 p.m. 1 CMP credit. More info/register.

Handbook 237
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Included dynamic text, based on country, to include different messaging on how the ASHRAE handbook would be delivered.

Michigan 190
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More Innovative or More Secure? Ask Your Board

Associations Now

To keep a competitive edge, you often need to do things like offer BYOD to your employees or ( carefully ) test technology from an experimental new startup. Over the last several years, technology and data have moved out of their supporting roles and taken center stage as critical drivers of strategy,” the report states.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.