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Preparing Your Association for AI

Association Analytics

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The results?

San Diego 317
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. So, how did a little-known animal sanctuary in the Sunshine State capture the attention of so many? Here are some digital strategy lessons we can learn from Big Cat Rescue. Your marketing director didn’t. Be first to join the pack.

Strategy 100
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Association Brain Food Weekly: 4.9.21

Reid All About it

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload.

San Diego 370
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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370
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Association Brain Food Weekly: 3.26.21

Reid All About it

WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” They suggest strategies for resolving some of the challenges you probably have with your SMEs. How to brief a senior executive. Volunteer SMEs. Chapter events. Seth Godin ).

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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I wonder how PCMA and its attendees felt about the experience. Intriguing.

San Diego 259
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Fri 10/22 at 4 p.m.

San Diego 195