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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. So, how do I know what some closely related LSI keywords are? close rate.

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The Happy Healthy Nonprofit Book Tour: You Are Invited To Join Us

Beth Kanter

Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year. Tue Jan 31 – OAKLAND 6pm-8pm. 439 International Blvd, Suite 1 Oakland, CA 94606. Won’t you join us?

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

What follows is a reflection from several workshops for nonprofits on how to do this. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What outcomes is this strategy or tactic going to achieve? Step 1: Define your goal(s).

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