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Association Brain Food: 2.9.24

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TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members.

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Association Brain Food: 7.21.23

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Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up! McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Governance.

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Association Brain Food: 7.14.23

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Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. Customer/member personas. Sunsetting programs. Board management.

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Association Brain Food: 11.11.22

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Their interpretation will come in handy when you’re developing a business strategy for education programs. MemberSuite identifies twelve areas your association must address to survive and thrive amidst challenging economic conditions. Audience engagement. Mute and block to your heart’s desire. Content marketing strategy.

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Association Brain Food Weekly: 9.13.19

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You might get some ideas for your association. You might get some ideas for your association. What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential.

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Association Brain Food Weekly: 4.17.20

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Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues. Hint, it has a lot to do with their course design strategy. At MeetingsNet, she shares “ ten ways to make your virtual events not suck.”.