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Association Brain Food Weekly: 10.22.21

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Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast.

San Diego 195
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Association Brain Food Weekly: 10.29.21

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Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works. He describes his S.C.O.R.E CMP credit.

Revenue 195
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Association Brain Food Weekly: 10.15.21

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Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.1.21

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I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. Host: Virbela.

LMS 195
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Association Brain Food: 12.2.22

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Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Fri 12/2 at 10 a.m.* – Association Community (Coffee with Innovators). New Member Engagement Study Launch Party. Virtual event planning template.

Tips 41
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Association Brain Food: 9.30.22

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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful.