Remove Innovation Remove Marketing Remove Press Release Remove Team
article thumbnail

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. 4 Steps to Crowdsource Product Innovation at Your Company. How do they come up with their offers? Their signature drinks? Encourage Upvoting.

Products 180
article thumbnail

Corn Growers Group Launches Innovation Challenge

Associations Now

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

article thumbnail

Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. Your company is nothing more than the people who make it work from the C-suite to team members on the assembly lines and in the offices. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52
article thumbnail

With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release. Additionally, the group will be teaming with The Female Quotient, a group focused on improving equality for women in the workplace, as an equality partner at next year’s event.

article thumbnail

Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

You might not be able to pick your team, but there are plenty of circumstances that you can control. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

article thumbnail

Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. Once your leadership team has decided to go virtual, there’s one group of people that must be looped in immediately : your staff. . So, let’s break it down further. . So, let’s break it down further. .