Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience
Associations Now
MAY 9, 2023
In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. It’s now at the top.
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