Achieve

NOVEMBER 19, 2018

Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. However, if you’re like most non-profits (stretched thin with employees wearing a dozen hats every day) if might be time to consider investing in an agency or outside expert to leverage these tools for you.

Tips 52

Tips Press Release United States Florida 52

Association Adviser

OCTOBER 23, 2018

But, while we may tend to view member communication vehicles simply as tools of the association, they are also stars in their own right; they are the objects that represent your association, with which people interact and spend their valuable time. Your association publications are the stars of your member communications strategy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Adviser

NOVEMBER 6, 2017

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. AA: Tell us about your media relations strategy. We also reach out when we have member stories that demonstrate innovation and the spirit of community.

Communications 113

Communications Puerto Rico Social Media Newsletter 113

Associations Now

SEPTEMBER 30, 2013

And, at the pace at which innovation moves, the next big thing always seems to be just around the corner. Don’t forget to issue press releases and share your successes with the media. How to identify the ones that are worthy of serious consideration, and more, in today’s Lunchtime Links.

Technology 40

Technology Press Release Newsletter Project 40

Associations Now

NOVEMBER 25, 2014

What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? But what if other strategies might be more effective in certain cases? But (apologies in advance to email-marketing-client makers) there’s a good chance those tools won’t win any beauty contests. See the Potential.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Associations Now

MAY 12, 2015

But it took the work of the Harvard Library Innovation Lab to do something significant about it. Libraries are in the forever business,” Harvard Library Innovation Lab Director Kim Dulin said in a news release. “We Best practices have evolved, and online tools have adapted to modern needs. We developed Perma.cc

San Francisco 40

San Francisco Library Content Press Release 40

Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. ( Setting Goals to Execute Your Strategy. Hear about research on how leaders can set goals that best help a company to translate its strategy into results.

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Beth Kanter

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers.

Social Media 28

Social Media Organization Class Project 28