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Association Brain Food Weekly: 2.19.21

Reid All About it

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322
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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

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Association Brain Food Weekly: 7.21.17

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Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231
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Association Brain Food Weekly: 10.12.18

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Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170
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Association Brain Food Weekly: 11.4.16

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This is need-to-know information for everyone, especially those of you in leadership positions. Learn how to include social media in your volunteer recruitment and retention plans. Host: Smart Meetings and Top Golf Las Vegas. Don’t be complacent about security. Don’t assume it’s being handled. Educate yourself.

Las Vegas 150
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#ASAE17: Leadership Lessons from The Streets, The Jail Cell, and The Kitchen

Associations Now

During the closing keynote at ASAE’s 2017 Annual Meeting & Exposition, Chef Jeff Henderson cooked up some leadership lessons, as well as a foie gras dish, for attendees. Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas.

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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

Las Vegas 369