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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Leave with tools you can use today to build a strategy that best fits your organization.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Delegate tasks across leadership. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

These mission-driven companies place purpose at the heart of their business strategies. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. 40,000 print newsletter subscribers ( source ). Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Carole Baskin did.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Looking to personalize and target your email communications strategy to different member segments? Member-generated content shows your thought leadership and appeals to new members. Growing Non-Dues Revenue.

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The End of Expertise and How Associations Must Adapt

MatrixG

Many association execs expressed the belief that declining trust is affecting their industry, including execs from higher education, medicine, public health, foreign affairs, media, real estate, government, technology, science, veterinary medicine, and libraries. The date is still TBD, but we’re aiming for early summer.