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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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How to Make Analytics a Priority – Finally!

Association Analytics

We suggest that you have a conversation and not send a survey. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169
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Association Brain Food Weekly: 4.16.21

Reid All About it

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Responsible Revenue: How to Host a Profitable and Safe Hybrid Event. Vasan Selliah, Member Insight and Engagement Manager, CSAE.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Vasan Selliah, Member Insight and Engagement Manager, CSAE. Legal Considerations for Nonprofits.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. CAE credit.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Check out the results of the AMS/CRM Selection Survey conducted by 501Works, in partnership with Branching Knowledge. Host: Professionals for Association Revenue. Keeping Your Members Engaged from Onboarding through Renewal on Your Membership Site. Host: Event Leadership Institute. Nonprofit Leadership Roundtable.

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Association Brain Food Weekly: 9.13.19

Reid All About it

What percentage of your education revenue comes from selling professional development to nonmembers? Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” 1 CAE credit. More info/register.

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