Association Analytics
FEBRUARY 20, 2024
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts.
Eric Lanke
JANUARY 30, 2012
Leadership. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.
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MultiBriefs
JUNE 29, 2023
The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. Now that you know how important it is to use a variety of marketing methods, it's time to establish your organization as a source of thought leadership.
Off Stage
JUNE 25, 2009
25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters.
Association Success
DECEMBER 12, 2017
So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and white papers. The same goes for our social media, all of our newsletters, and our Member Connect platform in which members network with each other. Last but not Least.
.orgCommunity
JULY 18, 2019
Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. In return, the company has opportunities to put their thought leadership and brand in front of your audience. Credentialing programs.
Association Adviser
JUNE 18, 2013
In addition to our annual conference, which attracts about 600 attendees, we publish a monthly magazine, Texas Independent Banker, plus the Capitol Comments newsletter, a “hot topics” summary of legislative and regulatory concerns, a white paper research series on important banking issues and we provide leadership training.
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